A-2 DAY PROFESSIONAL BRANDING AND VISIBILITY MASTERCLASS FOR SCHOLARS AND ADMINISTRATORS (Leveraging LinkedIn)

OVERVIEW
Nowadays, your digital identity can open doors faster than your printed CV would do for you, so learning how to present yourself online professionally should become one of the major skills professionals must acquire. Hence, THE DIGITAL YOU masterclass series aims to help individuals take charge of their digital identity and build a compelling online presence that aligns with their personal and professional goals. Each edition of the series spotlights a specific platform or strategy (e.g LinkedIn, personal websites building, etc), equipping participants with practical tools, insights, and expert guidance to enhance their visibility and career.
Through expert facilitation and interactive discussions, this 2-day virtual masterclass focuses on LinkedIn and will also feature interactive sessions on professional branding with hands-on guidance to help participants optimize their profiles, grow their networks, and strategically position themselves for opportunities across sectors.
WHO SHOULD REGISTER?
- Working Professionals and job seekers
- Academics/Researchers
- Administrators/ Library and Information Professionals
- Students and fresh graduates
- Anyone looking to improve their digital visibility and brand

WHY YOU SHOULD REGISTER?
- To learn digital branding strategies to showcase your expertise and stand out on LinkedIn and other platforms.
- To get hands-on guidance to optimize your LinkedIn profile, improve digital presence, and make your profile search-friendly and employer-ready.
- To discover how to attract opportunities, network effectively, and leverage LinkedIn features for career growth, collaborations, and business visibility.
YOUR INVESTMENT/DELIVERABLES
- Hands-on experience on digital branding and visibility strategies
- Certificate of completion.
- Lifetime access to curated resources, worksheets and session recordings
- Personal Coaching Sessions (for premium members only)
- Access to the Upskill and Connect Village
SCHEDULE
DAY 1 (SATURDAY 21ST JUNE 2025) – TOPIC: DIGITAL IDENTITY, PROFESSIONAL BRANDING, WEBSITES AND DIGITAL MARKETING with Ayomide Amusan (Social Entrepreneur) | Mr. Patrick Agwu (ICT Expert and Librarian) | Jeremiah Ugwulebo (Wikimedian and Medical Librarian) | Ojo Boluwatife Emmanuel (Business Developer and Digital Marketer) | Sylvester I. Ebhonu (Digital Transformation Leader) – Duration – 2 Hours
DAY 2 (SUNDAY 22ND JUNE, 2025) TOPIC: PERSONAL BRANDING AND LINKEDIN OPTIMIZATION with Dr. Nefi Wole-Abu (Media and Communication Expert) | Ayomide Amusan (Social Entrepreneur) | Ojo Boluwatife Emmanuel (Business Developer and Digital Marketer) | Jeremiah Ugwulebo (Wikimedian and Medical Librarian) | – Duration – 2 Hours, 30 Minutes
ORGANISERS
- Upskill and Connect Village
- Nigerian Library Association (NLA) Information Technology Section
- Blank Book Limited
- The Digital Librarian
- Locate my Library (LML) Nigeria